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Superpowers Layout design and creative direction

Who: Horowhenua District Council Long Term Plan Consultation project - Strategy team

Brief: To design and create a suite of collateral that would entice and engage the community to provide input.

Keywords: engaging, relatable, simple, friendly

Deliverables: Look and feel for project, marketing material, website skin and graphics, event signage & promotional items, legislative document & forms

Kind words

"Sarah-Jayne quickly grasped our vision for the theme of our Long Term Plan and engagement approach. Her creativity really shone through in the design of the Consultation Document and the way the theme was carefully worked into our engagement material. She demonstrated a willingness to listen to the project team, think outside the box and understand the intended audience. The end result was a Consultation Document that was not only engaging, but also recognised as a finalist in the SOLGM 2018 Great Consultation Document competition for its overall design and clear presentation of issues and information.

In recognising that for most people outside Council a Long Term Plan is difficult to understand, Sarah-Jayne worked skilfully to simplify complex information through well-considered design, use of infographics and careful presentation of the information, she ensured that the Long Term Plan documents were relatable and could be easily understood by the public.

Sarah-Jayne’s timely delivery and understanding of the process helped ensure a smooth LTP process and an end product we are all very proud of."

David McCorkindale
Group Manager Strategy & Development Horowhenua District Council